Be Great at Something

I went to a reasaurant today that had every dish I could think of listed in their menu.  I did not know what to order because I was overwhelmed by all the items. Some restaurants try to be something they are not.  I am not going to order lasagna off the menu at a Mexican restaurant.  At a Chinese restaurant I am not going to order enchiladas.  Staple items such as a hamburger or chicken sandwich might be OK as long as the menu item does not add items to inventory.  A kids menu with the usual staples (chicken fingers, hot dog etc...) are acceptable; even necessary if your core customers have children.  Stick with what you are good at.  Review your menu and compare it to your local chain restaurant.  It should follow the same general pattern.  Chain Restaurants (Chili's. Applebee's, Outback, etc...) use the latest market reasearch trends and sample markets to test the effectivness of their menu offerings.  You will notice in each catagory they offer the traditional and highlight their speciality items.  Your menu should be similar.  Your speciality item does not have to be a reinvention of the wheel.  COLD 20 OZ Glass Mugs of draft rootbeer could make a hamburger stand shine.  Mexican restaurants are often juged by their Margharitas rather than the taste of their food.  Pick something and make it famous.  People will remember the greatest_________ of their life and talk about it to all their friends.